Marketing guides

Marketing frameworks

Models to analyse the market, set priorities and measure results, explained step by step. Open and free, no registration required.

AnalysisBeginner6 min5 steps

SWOT analysis

Internal strengths and weaknesses, market opportunities and threats: the snapshot every strategy starts from.

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AnalysisBeginner6 min5 steps

PESTEL analysis

Political, economic, social, technological, environmental and legal factors: the external forces that change a business’s market.

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AnalysisBeginner6 min5 steps

Porter’s Five Forces

Rivalry, new entrants, substitutes, buyer power and supplier power: how competitive a market is and where the pressure is concentrated.

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Knowing the customerBeginner6 min5 steps

Buyer persona

A concrete portrait of the ideal customer: who they are, what they want, what holds them back and what convinces them to choose.

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Knowing the customerBeginner6 min5 steps

Customer journey (See, Think, Do, Care)

From discovery to loyalty: the See, Think, Do and Care stages, with channels, content and indicators for each.

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StrategyBeginner6 min5 steps

Value Proposition Canvas

What the customer is looking for and what the business offers, side by side: the tool for building a compelling value proposition.

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StrategyBeginner5 min5 steps

Golden Circle

Why, how, what: building your message around the company’s purpose rather than its product.

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StrategyBeginner6 min5 steps

Marketing mix (4Ps / 7Ps)

Product, price, place and promotion and, for services, people, processes and physical evidence: the levers of marketing.

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StrategyBeginner5 min5 steps

Ansoff Matrix

Existing or new products, existing or new markets: the four routes to growth and their different levels of risk.

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PlanningBeginner5 min5 steps

SMART goals

Specific, measurable, achievable, relevant and time-bound: how to turn an intention into a verifiable goal.

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StrategyBeginner7 min5 steps

Business Model Canvas

The business model in nine building blocks: for whom, what, how and with what costs and revenues, on a single page.

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First step

Let’s talk about your company’s marketing

Every partnership starts with a conversation. The first two steps are free and with no obligation: they help us understand whether our method is right for your business.

1
Fill in the requestOne minute: your name, company and how to reach you.
2
Activate your accessAn email with a button takes you to the client area. Then the consultant sends you the discovery questionnaire: about 10 minutes, even in several sittings.
3
Free discovery callA 45-minute video call with the consultant to see whether and how we can help you.

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