Step 4 · Strategy and marketing plan
Strategy and marketing plan: where to go, how, and with what budget
Positioning, measurable goals, prioritised actions, budget and indicators with monthly targets. You read it, comment on it and approve it in your client area.
In short. Studio Salatino’s marketing plan sets positioning and measurable goals with a data-driven baseline, prioritised actions and budget, KPIs with monthly targets and the responsibilities of the team and suppliers. The client reads it, asks for changes and approves it in the client area: it becomes everyone’s reference.
Strategy and Marketing Plan
A plan you can approve, execute and measure.
We start from your business objectives and turn them into SMART goals, with a baseline calculated from the audit data and a target for every month.
Every action has a priority, a budget and an owner: you know what gets done, who does it, what it costs and how it is measured.
Positioning and objectives
Measurable goals, with a baseline calculated from the data.
Prioritised actions
What to do first and what comes next, using ICE prioritisation and the marketing mix.
Budget
How much to invest and where, with no percentage on ad spend.
Monthly KPIs and targets
Indicators with month-by-month targets, which the reports are based on.
How it works
What we do, what you receive, what we ask of you
- What we do
- We define positioning, measurable goals with a baseline calculated from your data, and prioritised actions, budget, KPIs and month-by-month targets.
- What you receive
- A marketing plan ready for your approval.
- What we ask of you
- Read the plan in your client area, request changes and approve it.
- Tools
- SMART goals
- ICE prioritisation
- Value Proposition Canvas
- 4P/7P marketing mix
- Ansoff Matrix
Next step: Implementation and monitoring. From the plan to activities, measured every month.
Frequently asked questions
Strategy and marketing plan: your questions answered
What does the marketing plan include?
Positioning, measurable goals with a baseline calculated from the data, prioritised and budgeted actions, indicators with month-by-month targets, a timeline and responsibilities for your team and suppliers.
Do I need to do the audit first?
The audit provides the baseline figures for the plan. It usually makes sense to do it first: we’ll discuss it in the discovery call.
Can I ask for changes to the plan?
Yes. The plan is read in the client area, commented on and approved only once it is agreed.
Do you carry out the actions in the plan yourselves?
No, by choice: we set the strategy and coordinate those who deliver it, meaning your team or the most suitable suppliers, and we measure their results.
First step
Let’s talk about your company’s marketing
Every partnership starts with a conversation. The first two steps are free and with no obligation: they help us understand whether our method is right for your business.
Prefer to write to us? info@studiosalatino.com