Our method
From analysis to measured results, in six steps
The management consulting method applied to marketing: each step has a purpose, a document you receive and a decision we take together.
In short. The Studio Salatino method is a six-step marketing consulting programme: discovery questionnaire and discovery call (both free), marketing audit, strategy and Marketing Plan, implementation and coordination of teams and suppliers, and monitoring with reports on KPIs and variances. Each step produces a document that the client reads and approves in their own client area.
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1
Discovery questionnaire Free
Tell us about your business, goals, market and budget: about 10 minutes online, and you can do it in several sittings.
- What we do
- We send you an online questionnaire in six sections: business model, problems to solve, goals, budget, competitors and decision-making process.
- What you receive
- The information we need to prepare the call
- What we ask of you
- About 10 minutes, in several sittings if you like: your answers are saved automatically.
- Tools
- Discovery questionnaire
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2
Discovery call Free
A 45-minute video call with the consultant to see whether and how we can help you.
- What we do
- We read your answers and discuss them on a video call: priorities, constraints, expectations. If our method isn't right for your business, we'll tell you straight away.
- What you receive
- An initial reading of the situation and a proposal
- What we ask of you
- 45 minutes, on a day and time you choose from those available.
- Tools
- Video call with a calendar invitation
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3
Marketing audit Paid
We analyse data, channels, customer journey, customers and competitors: a snapshot of where you start from.
- What we do
- We gather data from your website, campaigns, social media, CRM and sales, and analyse channels, costs and conversions, the customer journey, customer segments and competitors.
- What you receive
- Audit document with KPIs, findings and priorities
- What we ask of you
- Read-only access to your data and a couple of conversations with the people who handle marketing and sales.
- Tools
- See-Think-Do-Care funnel
- Customer journey
- SWOT and PESTEL
- Porter's Five Forces
- Buyer persona
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4
Strategy and marketing plan Paid
Measurable goals, positioning, actions, budget and indicators, with the baseline calculated from the data.
- What we do
- We define positioning, measurable goals with a baseline calculated from your data, and prioritised actions, budget, KPIs and month-by-month targets.
- What you receive
- Marketing Plan for approval
- What we ask of you
- Read the plan in your client area, request changes and approve it.
- Tools
- SMART goals
- ICE prioritisation
- Value Proposition Canvas
- 4P/7P marketing mix
- Ansoff Matrix
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5
Implementation and coordination Paid
We plan the activities and coordinate your in-house team and suppliers using project management.
- What we do
- We turn the plan into projects and tasks with deadlines and owners; we coordinate your in-house team, agencies and freelancers; and we help you choose suppliers when needed.
- What you receive
- Shared projects, tasks and deadlines
- What we ask of you
- The decisions are yours to make: we prepare the options and the numbers you need to make them.
- Tools
- Certified project management
- Gantt charts and task boards
- Supplier briefs
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6
Monitoring and reporting Paid
We measure results against goals, explain the variances and correct course.
- What we do
- We measure results against goals, explain the variances, update forecasts and priorities, and correct course.
- What you receive
- Periodic reports with KPIs and variances
- What we ask of you
- You read the report and we discuss it together: decisions are made on the numbers.
- Tools
- Reports with KPIs and variances
- Forecasts with confidence intervals
- Statistical data analysis
What is free and what is paid. The discovery questionnaire and discovery call are free and with no commitment. The marketing audit, strategy and marketing plan, implementation and monitoring are paid services, with activities, timing and costs set out in the proposal. [DA DEFINIRE: l'implementazione è un servizio a sé o è compresa nel monitoraggio?]
Want a lighter start? Begin with consulting sessions.
Overall coordination
We coordinate those who deliver, we don’t replace them
Your in-house team, the agency, the social media freelancer, whoever looks after the website: everyone works better with clear goals, a shared plan and indicators to be assessed against.
We hold the threads together: we prepare the briefs, plan the activities, and keep track of deadlines and results. And because we don’t sell execution, we have no interest in inflating the workload or the budget.
- Studio SalatinoStrategy, planning, coordination, measurement
- Your businessDecisions, market knowledge, approvals
- Team and suppliersDelivery of campaigns, content, website, events
Frequently asked questions
How it works in practice
How much does marketing consulting cost?
The discovery questionnaire and call are free. The marketing audit, strategy and marketing plan, implementation and monitoring are paid services: after the call you receive a proposal with activities, timing and costs, which you can sign online. As an alternative to the full programme there are consulting sessions. We take no percentage of the advertising budget.
Do you also run campaigns, content and social media?
No, and that's by choice: we are consultants, not an agency. We define the strategy and coordinate whoever carries it out, whether your in-house team or the most suitable suppliers, and we measure their results. That way we have no interest in selling more work than you need.
Do you also work with my current agency?
Yes. The agency or freelancer you already use often stays on: we give them clear goals, a shared plan and indicators to assess their work. If new skills are needed, we help you choose.
How much time do I need to set aside?
Not much, but at the right moments: 10 minutes for the questionnaire, 45 minutes for the call, a few conversations during the audit, and reading the plan and reports. You can follow everything else from your client area whenever you like.
What happens to my company's data?
We use it only for the analyses within your programme. Your end customers' data is pseudonymised before analysis, and only aggregated data is ever passed to Artificial Intelligence. All documents remain available in your client area.
Can I start with just the audit?
Yes. Many businesses start with the audit to get an objective snapshot of where they stand, and then decide whether to continue with the plan and monitoring.
First step
Start with the first step – it’s free
Every partnership starts with a conversation. The first two steps are free and with no obligation: they help us understand whether our method is right for your business.
Prefer to write to us? info@studiosalatino.com