Step 3 · Marketing audit
Marketing audit: the objective snapshot to start from
We analyse data, channels, customer journey, customers and competitors. You receive a document with KPIs, evidence and priorities: even if you stopped there, you would know where to act.
In short. Studio Salatino’s digital marketing audit is an objective snapshot of the starting point: analysis of the website, search, campaigns, social media, email and CRM, of costs and conversions, the customer journey, customer segments and competitors. It ends with a document setting out KPIs, findings and intervention priorities, which the client reads in the Studio’s client area.
Marketing audit
Channels, costs, conversions and the role of each one in the customer journey.
We gather data from your website, campaigns, social media, CRM and sales and read it as a whole: what each channel costs, what converts and what part it plays in the customer journey, from first contact to sale.
We study your customer segments and their value and benchmark you against your competitors, to understand where you are strong and where you are missing opportunities.
Channels and conversions
Website, search, campaigns, social media, email and CRM: costs, results and the role of each channel.
Customer journey
From first contact to sale: where people move forward and where they drop off.
Customers and segments
Who buys, what each segment is worth and where it pays to focus your efforts.
Competitors and context
Positioning relative to competitors, with SWOT and PESTEL analysis and Porter’s five forces.
How it works
What we do, what you receive, what we ask of you
- What we do
- We gather data from your website, campaigns, social media, CRM and sales, and analyse channels, costs and conversions, the customer journey, customer segments and competitors.
- What you receive
- Audit document with KPIs, evidence and priorities for action.
- What we ask of you
- Read-only access to your data and a couple of conversations with the people who handle marketing and sales.
- Tools
- See-Think-Do-Care funnel
- Customer journey
- SWOT and PESTEL
- Porter's Five Forces
- Buyer persona
Next step: Strategy and marketing plan. After the audit, goals, actions and budget.
Frequently asked questions
Marketing audit: your questions answered
What does the Digital Marketing Audit include?
The state of your channels (website, search, campaigns, social media, email, CRM), costs and conversions, the customer journey from first contact to sale, customer segments and their value, a comparison with competitors and the priorities for action.
Can I start with just the audit?
Yes. Many companies start with the audit to get an objective snapshot of their situation and then decide whether to continue with the Marketing Plan and monitoring.
What access do you need?
Read-only access to your website, campaign, social media, CRM and sales data. We don’t change anything: we analyse.
How do you protect my customers’ data?
We use it solely for the analyses in your programme. End-customer data is pseudonymised before analysis, and only aggregated data is passed to Artificial Intelligence (AI).
First step
Let’s talk about your company’s marketing
Every partnership starts with a conversation. The first two steps are free and with no obligation: they help us understand whether our method is right for your business.
Prefer to write to us? info@studiosalatino.com