Marketing audit
A snapshot of where you start from: data, channels, customer journey, customers and competitors.
Find out more →Marketing consulting for SMEs
Your company's marketing, driven by goals, data and method.
We don’t sell campaigns or packages. We analyse, build the strategy and marketing plan with you, coordinate whoever carries it out and measure the results against the goals every month. And you follow every step in your client area.
- Over 50 SMEs supported since 2019
- ISIPM-BASE® certified project management
- APCO member
- Google AI Professional
Why you need a method
Neither agency nor freelancer: the overall direction of your marketing
Studio Salatino is a marketing consulting firm for SMEs based in Corigliano-Rossano (CS). It brings the management consulting method to marketing: analysis, planning, coordination and control of results.
- Activities without a strategy. Posts, campaigns and websites are driven by emergencies or suppliers’ proposals, not by measurable business goals.
- Those who execute assess themselves. Often whoever runs the campaigns also measures their results, and earns more if the budget grows.
- No one holds it all together. Suppliers, in-house team, tools and data stay separate: no one looks at the whole picture and sets priorities.
The comparison, point by point
| Aspect | Marketing agency | Consultant or freelancer | Studio Salatino |
|---|---|---|---|
| Starting point | The channels and services it sells | The individual's skills | Your company's business goals |
| Stake in the budget | Often tied to packages or a percentage of spend | Varies | None: we are independent of suppliers and platforms |
| Method | Operational, campaign by campaign | Personal, rarely documented | A 6-phase journey with documents, approvals and project management |
| Data analysis | Platform reports, often vanity metrics | Limited to the tools they use | Journeys, segments, customer value and forecasts, with statistical rigour |
| Who does the work | The agency itself, which also measures its own results | The consultant, if they have time | Your team and the best suppliers, coordinated and measured by us |
| Transparency | Periodic PDF reports | Emails and meetings | Client area with journey, documents, KPIs and variances, always up to date |
| What the business keeps | Little, once the contract ends | Depends on the individual | Method, data, documents and team skills |
Our method
Six phases, from analysis to measured results
Every decision starts from data: goals with a baseline, forecasts and measured variances. The first two steps are free and help us understand whether we can really help you.
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1Free
Discovery questionnaire
Tell us about your business, goals, market and budget: about 10 minutes online, and you can do it in several sittings.
The information we need to prepare the call
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2Free
Discovery call
A 45-minute video call with the consultant to see whether and how we can help you.
An initial reading of the situation and a proposal
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3
Marketing audit
We analyse data, channels, customer journey, customers and competitors: a snapshot of where you start from.
Audit document with KPIs, findings and priorities
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4
Strategy and Marketing Plan
Measurable goals, positioning, actions, budget and indicators, with the baseline calculated from the data.
Marketing Plan for approval
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5
Implementation and coordination
We plan the activities and coordinate your in-house team and suppliers using project management.
Shared projects, tasks and deadlines
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6
Monitoring and reporting
We measure results against goals, explain the variances and correct course.
Periodic reports with KPIs and variances
Want a lighter start? Begin with consulting sessions.
Our services
Marketing consulting, from audit to results
Strategy and Marketing Plan
Where we want to get to, how, on what budget and how we will measure it.
Find out more →Implementation and monitoring
The plan becomes coordinated activities, measured every month against the goals.
Find out more →Consulting sessions
A direct conversation with the consultant whenever you need it, as single sessions or a package.
Find out more →Case studies
Results that speak for themselves
What changed for the SMEs that followed the programme, measured against their starting point.
Results depend on each client's starting point and context.
Client area
Everything in one place
No need to wait for the monthly meeting to know where we are: everything is in your client area, at any time.
- Your journey and next step always in view
- Documents to read and approve audit, plan and reports
- Goals and measured results with variances against the plan
- Your consultant via chat and video call
About us
Domenico Salatino
Marketing & Innovation Management Consultant
Over 12 years of marketing experience and more than 50 SMEs supported. Since 2026 as Studio Salatino.
My job isn't to do things for you, but to make your business capable of deciding and growing: with a clear strategy, reliable data and suppliers all working in the same direction.
- ISIPM-BASE® certification in Project Management
- Member of APCO, the Italian Professional Association of Management Consultants
- Google AI Professional Certificate
Web development · We build with AI, for AI
From the marketing plan to the website: we build it with Digitalandmore
Digitalandmore is Studio Salatino’s web development brand: websites that turn visitors into customers and business software built around your processes, optimised so that Google and AI assistants find, understand and cite your company. When the plan calls for a website or business software, you can entrust it to Digitalandmore or to the supplier you prefer: our consulting work stays the same.
Websites that convert
Company websites, landing pages and e-commerce designed to turn visitors into leads and leads into customers.
Find out moreCustom business software and web apps
Software built around your processes: quotes, orders, customers, bookings, stock, client areas and dashboards.
Find out moreAI optimisation (GEO)
Your website becomes understandable and citable by Google and AI assistants, as well as very fast.
Find out moreThe Digitalandmore website is in Italian.
Free resources
Guides, articles and events, open and free
First step
Let's talk about your business
Every partnership starts with a conversation. The first two steps are free and with no obligation: they help us understand whether our method is right for your business.
Prefer to write to us? info@studiosalatino.com