Since June 2026, Google has shown, for the first time, how many times a site is cited in AI-generated answers.
The message is clear: organic search is no longer just SEO.
It is SEO, GEO and AIO together. And anyone who is not measuring it today is making marketing decisions in the dark.
In May 2026 we started optimising the content on our own site. In three months: 100 impressions in Search Console’s generative AI features.
For two clients with already authoritative sites, over the same period: 10,900 and 8,150 respectively.
Different numbers, same method.
And that is exactly what we will cover in the webinar "SEO, GEO and AIO: measuring AI traffic in your marketing strategy", organised by Studio Salatino.
We will look at how to read the new Search Console report, how to go beyond impressions to understand what they really bring in, and how to integrate all of this into a proper demand generation strategy rather than treating it as an isolated experiment.
Visibility in AI does not measure itself.
It is built methodically, like everything else.
