Steps 5 and 6 · Implementation and coordination, monitoring and reporting
Implementation and monitoring of marketing activities
The plan becomes concrete activities, coordinated and measured: your in-house team, agencies and freelancers work to a single plan, with a monthly report on KPIs and variances.
In short. Implementation and monitoring of marketing activities turns the plan into projects with deadlines and owners: Studio Salatino coordinates your in-house team, agencies and freelancers through project management and measures results against objectives with regular reports on KPIs and variances, updated forecasts and corrective actions. It does not run campaigns and has no stake in the budget.
Implementation and monitoring
The plan becomes concrete activities, measured every month.
We plan activities with deadlines and owners, prepare briefs for suppliers and coordinate them: the people doing the work have clear objectives and the indicators they will be assessed on. When new skills are needed, we choose the suppliers together with you.
Every month, a report on KPIs and variances from the plan: we explain what went well and what didn’t, and we correct course.
Coordination
In-house team, agencies and freelancers on a single plan, with clear activities and responsibilities.
Project management
Projects, deadlines, Gantt charts and activity boards, using the ISIPM-BASE® certified method.
Reports with KPIs and variances
Results against objectives, explained and discussed.
Independence
We don’t sell execution or take commissions: we measure the people doing the work, with no conflicts of interest.
What each month includes
Monthly service. Minimum term: [DA DEFINIRE]. Notice period: [DA DEFINIRE].
- Coordination of the in-house team and suppliers, with activities, deadlines and owners
- Monthly report with KPIs and variances against the plan
- Quarterly review of results and priorities [DA DEFINIRE: confermare]
- Annual summary of results [DA DEFINIRE: confermare]
How it works
What we do, what you receive, what we ask of you
- What we do
- We turn the plan into projects and activities with deadlines and owners, and coordinate your in-house team, agencies and freelancers. Then we measure results against objectives, explain variances, update forecasts and priorities, and correct course.
- What you receive
- Shared projects, activities and deadlines; regular reports on KPIs and variances.
- What we ask of you
- The decisions that belong to the business (we prepare the options and the numbers) and reading the report, which we discuss together.
- Tools
- Certified project management
- Gantt charts and task boards
- Supplier briefs
- Reports with KPIs and variances
- Forecasts with confidence intervals
- Statistical data analysis
Back to the marketing consulting overview.
Frequently asked questions
Implementation and monitoring: your questions answered
How often will I receive reports?
Every month you receive a report with KPIs and variances against the plan’s goals: it explains what went well, what didn’t, and sets out the corrections. It is included in the implementation and monitoring service, together with the quarterly review [DA DEFINIRE: confermare] and the annual summary [DA DEFINIRE: confermare].
Do you also work with my current agency?
Yes. The agency or freelancer you already use often stays on: we give them clear goals, a shared plan and indicators to assess their work. If new skills are needed, we help you choose.
Do you run campaigns, social media and content yourselves?
No, and that is by choice: we are consultants, not an agency. We coordinate the people who do the work and measure their results, so we have no interest in selling more activity than you need.
How long does the service last?
It is a monthly service, with a minimum term of [DA DEFINIRE] and a notice period of [DA DEFINIRE]. Term and conditions are set out in the proposal you sign online.
First step
Let’s talk about your company’s marketing
Every partnership starts with a conversation. The first two steps are free and with no obligation: they help us understand whether our method is right for your business.
Prefer to write to us? info@studiosalatino.com