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Studio Salatino · Marketing consulting for SMEs

Your company's marketing, driven by goals, data and method.

How we work, what you get and how to get started, in just a few minutes.

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The problem, in figures

Does any of this sound familiar?

These are the doubts we hear most often from SME owners. The data shows you’re not alone.

“I invest in marketing, but I don’t know what actually pays off.”

Campaigns, social media and the website cost money every month, but the link to revenue and new customers remains unclear.

53%

of marketing decisions are influenced by data analysis: almost half are made some other way.

Source: Gartner, Marketing Analytics Survey 2022

“I have reports and figures, but in the end I go with my gut.”

Data is scattered across platforms and suppliers, and nobody turns it into clear decisions.

24%

of cases: decision-makers follow their gut even when the data is available.

Source: Gartner, Marketing Analytics Survey 2022

“The budget is tight and every mistake hurts.”

There’s no room for trial and error: you need to know in advance where to put every euro and what to expect.

59%

of marketing leaders say their budget is insufficient to deliver their strategy.

Source: Gartner, CMO Spend Survey 2025

“Digital and AI are moving fast, and I’m afraid of falling behind.”

New tools every month and little time to work out which ones your business really needs.

8.2%

of Italian businesses with at least 10 employees use Artificial Intelligence, compared with an EU average of 13.5%.

Source: ISTAT, Enterprises and ICT, 2024

Public sources. The Gartner research mainly covers medium-sized and large companies in North America and Europe: in SMEs, with fewer resources, the issue weighs even more heavily.

What happens in SMEs

The problem is rarely the tools. It’s the lack of overall direction.

Activity without strategy

Posts, campaigns and websites spring from urgent needs or suppliers' proposals, not from measurable business goals.

Those who do the work mark their own homework

Often whoever runs the campaigns also measures their results – and earns more if the budget grows.

Nobody holds the reins

Suppliers, in-house team, tools and data stay siloed: nobody looks at the big picture and sets the priorities.

Agency, freelancer or consultant: how they compare

Our method

Neither agency nor freelancer: the management consulting method, applied to marketing

Analysis, planning, coordination and performance control: just like a management consultant, but for your marketing.

Goals first

Revenue, margins, customers to win: marketing is a tool of strategy, not an end in itself.

Independence

We don’t sell campaigns and we don’t earn on the budget: we only recommend what’s needed and we measure those who deliver.

Data-driven decisions

Every choice starts from verified data, with its margin of error.

One single point of direction

In-house team, agencies and freelancers work to a single plan, with clear deadlines and responsibilities.

What management consulting is

What you get

Marketing that answers to the numbers – and that you control

You know where every euro goes

Budget tied to goals and to the channels that perform, with cost per result always in view.

Results measured every month

KPIs against the plan, variances explained and corrections agreed together.

Complete transparency

Documents, activities and figures in your client area, at any time.

Aligned suppliers

Clear briefs, shared goals and a single point of contact who coordinates.

AI with governance

We use Artificial Intelligence in our analysis and our work, in compliance with the EU AI Act and under human oversight.

Skills that stay

The method, data and documents stay with your business, even when the engagement ends.

Artificial Intelligence in marketing, with governance

The consulting process

Six phases, from analysis to measured results

  1. 1

    Discovery questionnaire Free

    Tell us about your business, goals, market and budget: about 10 minutes online, and you can do it in several sittings.

    The information we need to prepare the call

  2. 2

    Discovery call Free

    A 45-minute video call with the consultant to see whether and how we can help you.

    An initial reading of the situation and a proposal

  3. 3

    Marketing audit

    We analyse data, channels, customer journey, customers and competitors: a snapshot of where you start from.

    Audit document with KPIs, findings and priorities

  4. 4

    Strategy and Marketing Plan

    Measurable goals, positioning, actions, budget and indicators, with the baseline calculated from the data.

    Marketing Plan for approval

  5. 5

    Implementation and coordination

    We plan the activities and coordinate your in-house team and suppliers using project management.

    Shared projects, tasks and deadlines

  6. 6

    Monitoring and reporting

    We measure results against goals, explain the variances and correct course.

    Periodic reports with KPIs and variances

The method, phase by phase The consulting programme, step by step Just need a sounding board? Consulting sessions

Service demos

What you receive, document by document

Marketing audit

An objective snapshot to start from: channels, costs, conversions, customer journey, customers and competitors, with priorities for action.

Discover the audit →
Preview of a marketing audit as you receive it in your client area (sample data)

Client area demo

Your client area: your journey, always under control

app.studiosalatino.com

Your journey

  1. Discovery questionnaire
  2. Discovery call
  3. Marketing audit
  4. Strategy and Marketing Planin progress
  5. Implementation and coordination
  6. Monitoring and reporting
Next stepRead and approve the Marketing PlanOpen the plan

Sample data

Qualified leads128+7% vs target
Cost per lead€ 31−12% vs last quarter
Sample data: steps, next action and indicators in the client area.
September report

KPIs against the plan Sample data

IndicatorActualTargetVari­ance
Qualified leads128120+6,7%
Cost per lead€ 31€ 35−11,4%
Close rate18%22%−4 pts
Revenue from new customers€ 46.200€ 45.000+2,7%
Corrective actionClose rate below target: we are reviewing lead qualification and 48-hour follow-up with the sales team.
Sample data: figures, variances and decisions, not just charts.
Leads per month: history and forecastModel validated on past data · band = 95% confidence interval
406080 oggi

History Forecast Confidence interval · sample data

Examples with fictitious data: in your client area you’ll find documents to approve, KPIs, activities and your consultant on chat.

Explore the client area

What we add

More than consulting: guides, live sessions and training for your business

Free, open-access content built on the same methods we use with our clients. In the client area you’ll also find courses and recordings of the live sessions.

Training for SMEs Subscribe to the newsletter

Case studies

What changed for the SMEs that followed the programme

  • Hotels and accommodationTraffic and SEO

    +59,8%

    Impressionsover 5 months to compared with to

    +68,3%

    Clicksover 5 months to compared with to

    +0,1 punti percentuali

    CTRover 5 months to compared with to

    Traffic and SEO: Hotels and accommodation

    How we measured it: The metrics were measured using Google Search Console.

    Read the case study

Results depend on each client's starting point and context.

All case studies

Domenico Salatino, Marketing & Innovation Management Consultant

Who works with you

Domenico Salatino

Marketing & Innovation Management Consultant

Domenico has worked in marketing and innovation since 2014 and has supported more than 50 Italian SMEs. In 2026 he founded Studio Salatino to bring the management consulting method to SME marketing.

  • ISIPM-BASE® certification in Project Management
  • Member of APCO, the Italian Professional Association of Management Consultants
  • Google AI Professional Certificate

Get to know the Studio LinkedIn profile

The first step

Let's talk about your business

The first two steps are free and with no obligation: they help us understand whether our method is right for your business.

  1. 1
    Fill in the requestOne minute: your name, company and how to reach you.
  2. 2
    Discovery questionnaireAbout 10 minutes – you can do it in several sittings – in your client area.
  3. 3
    Free discovery callA 45-minute video call with the consultant.

Prefer to write to us? info@studiosalatino.com

Book your free discovery call

Step 1 of 3 Request · then questionnaire (10 min) · then free call (45 min)

Right after sending, you receive an email with a button to activate your access to the client area. Then the consultant sends you the discovery questionnaire (about 10 minutes, even in several sittings) and you schedule the free 45-minute discovery call.