What it is for
The editorial plan prevents two problems: publishing at random and never publishing at all. It sets out what gets published, on which channel, when and who prepares it, so the work is spread over time.
How to build it
- Start from the plan’s goals: which content helps you reach them?
- Choose a few features (recurring themes) that you can keep up.
- Set a realistic pace: better two pieces a week for a year than ten in one month.
- Give each piece of content an owner and a delivery date ahead of publication.
- Plan for approvals: who needs to sign off and how long it takes.
One calendar that holds everything together
On the platform, the calendar shows not only content but also the deadlines for marketing plan actions, monthly reports and meetings with the client. You can hide what you don’t need using the filters at the top.
An example: a typical week
Monday, a “tip of the week” reel; Wednesday, a blog article; Friday, a post featuring a review. On the 5th, the October report; on the 12th, the review meeting; on the 15th, the “Christmas campaign” action is due. Everything sits in the same calendar, with the name of whoever is responsible.
