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Marketing guide

SEO in ten minutes

SEO in ten minutes

by Published on Updated on 8 min readBeginnerFree, no sign-up required

Key points

  • You cannot buy an organic ranking: you build it over time.
  • The four pillars: content, structure, technical set-up, authority.
  • Every important customer search deserves its own page.
  • Before writing new content, it pays to update what you already have.
  • Search Console shows your pages’ impressions, clicks and position.

How it works

Search engines try to show the best answer to what the person typed. They assess how relevant, useful, trustworthy and easy to use a page is. Nobody can “buy” an organic ranking: it is built over time.

The four pillars

  • Content: answers the searcher’s real intent, in clear and complete language.
  • Structure: headings, subheadings, internal links and pages that are easy to understand.
  • Technical: a fast, mobile-friendly, secure (https) website with no errors.
  • Authority: links and mentions from relevant websites, reviews and brand recognition.

Where to start

  • Choose the searches your customers actually make (keywords) and match them to specific pages.
  • Write a title and description that invite the click.
  • Update existing content before creating new pieces.
  • Check impressions, clicks and position in Search Console.

Timescales and expectations

SEO results usually take months. It is an investment that builds up: useful content keeps bringing in visits even when you stop working on it.

An example: the local plumber

A plumber has a single “Services” page. He creates one page for “boiler repairs”, one for “emergency call-outs” and one for “complete bathroom fitting”, each with areas covered, guide prices and FAQs. After a few months, enquiries from the website rise from 3 to 11 a month.

Frequently asked questions

How long does it take to see SEO results?

Usually a few months. It is an investment that builds up: useful content keeps bringing in visits even when you are no longer working on it.

What are the pillars of SEO?

Content that matches searchers’ intent, a clear structure with headings and internal links, a technically fast and secure website, and the authority that comes from links, mentions and reviews.

Where do you start with SEO?

By choosing the searches your customers actually make, assigning a page to each, writing titles and descriptions that invite the click and checking results in Search Console.

Terms in this guide

Full glossary →

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First step

Let’s apply it to your business

Every partnership starts with a conversation. The first two steps are free and with no obligation: they help us understand whether our method is right for your business.

  1. 1
    Fill in the requestOne minute: your name, company and how to reach you.
  2. 2
    Activate your accessAn email with a button takes you to the client area. Then the consultant sends you the discovery questionnaire: about 10 minutes, even in several sittings.
  3. 3
    Free discovery callA 45-minute video call with the consultant to see whether and how we can help you.

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Step 1 of 3 Request · then questionnaire (10 min) · then free call (45 min)

Right after sending, you receive an email with a button to activate your access to the client area. Then the consultant sends you the discovery questionnaire (about 10 minutes, even in several sittings) and you schedule the free 45-minute discovery call.

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